- Training and skills need to be developed
- Creativity isn’t inherent
- Professional designers know how to create designs that work
Why use a professional designer?
Ever sat in a room and watched a PowerPoint presentation? Then you already know why it's important to hire a professional.
Over time, PowerPoint had a catastrophic effect on the quality of graphic design. In short, this software made it possible for anyone to create designs and layouts, the result of which was a lowering of the bar.
Graphic designers use interpretive and conceptual skills to create visual solutions to communications problems. They find the most effective method for conveying information. They use a variety of techniques to achieve results based on their understanding of color, typography, illustration, photography, animation, layout, and media.
Professional designers know how to use the principles of design to communicate a message, present data, or elicit a desired response. It's not impossible for an amatuer to achieve the same results, but it's less likely.